Conan’s brilliantly simple Facebook strategy

Brian Stelter has a great piece in the New York Times today on Conan O’Brien’s web strategy.  I was particularly impressed with his approach to Facebook: Mr. O’Brien, for instance, has almost a million fans amassed on the “I’m With Coco” Facebook group, which formed during his feud with NBC and is controlled by fans. [...]

How to preserve literary treasures…and your users’ sanity

Looking for a way to irritate the heck out of visitors to your website? Make them decipher one of these garbled, cryptic CAPTCHAs during the registration process: I pulled the image above from the registration page for an online ice hockey forum. (I’m in the market for some new gear and needed advice from other [...]

Hey Post-It: Why Haven’t You Posted This?

When a video surfaced on YouTube in April featuring Domino’s employees doing some rather disgusting things to customers’ orders, it made all of us not only cringe, but reflect on how we, as communicators, might respond to a similar situation.  Plenty of bright folks have already weighed in with great advice on the lessons learned [...]

Twitter Search is Going 2.0

Twitter Search is one of the most critical tools in my research arsenal.  At times, it’s much more useful than the mighty Google, especially when it comes to checking the pulse of a developing story or trend. But it’s often difficult to wade through the deluge of tweets generated by a Twitter Search and make [...]