Generation Virtual – marketers need to think “personas” not “demographics”

Last November, Gartner coined the term “Generation V” (Generation Virtual) — this came about because of the virtual environments ushered in with Web 2.0. These environments have bypassed traditional marketing capabilities and practices, such as customer identification, age-based demographic profiling and one-to-one targeted marketing campaigns. Gartner said that by 2015, “more money will be spent [...]