Facebook vs press conference?

I came across this via @TreeHugger (one of the top – and my fav – green blogs out there) on my Facebook status updates and was inspired to post. So Michael Pollan, of Omnivore’s Dilemma fame, is apparently helping publicize a new documentary that he appears in, Food, Inc. I recently caught a live interview [...]

Hey Post-It: Why Haven’t You Posted This?

When a video surfaced on YouTube in April featuring Domino’s employees doing some rather disgusting things to customers’ orders, it made all of us not only cringe, but reflect on how we, as communicators, might respond to a similar situation.  Plenty of bright folks have already weighed in with great advice on the lessons learned [...]

Twitter Search is Going 2.0

Twitter Search is one of the most critical tools in my research arsenal.  At times, it’s much more useful than the mighty Google, especially when it comes to checking the pulse of a developing story or trend. But it’s often difficult to wade through the deluge of tweets generated by a Twitter Search and make [...]

End results of the Burrito campaign – PDX

Many of you heard me tell this story on a team call in December, but wanted to share the final results because there are quite a few lessons to be learned about social media and PR. Quick background: my friend Aaron, worried about his mom’s bookstore in Portland with the troubled economy and projected all-time-low retail [...]