Memes – love them or hate them, they’ve been around forever. But, due to the critical mass in social media, some people are just beginning to discover them in earnest. Thanks to some of Facebook’s newer functionalities the ’25 Things’ meme has had some new life breathed into it. So much so, even TIME and Newsweek wrote about it earlier this month.
It occurred to me that now is as good a time as any to explore memes in more depth. Have you ever wondered what exactly a meme was anyway?
A lot of memes take the form of surveys or lists that will ask you to do things such as list 10 things you love that start with the letter “M” or, like a Cosmo quiz, will rate how girly you are based on your answers to questions such as “Do you go tanning?” and “Do you paint your nails?” Other memes are harder to define or even explain.
Case in point: Barack Obama’s inauguration took place in front of the Capitol Building on Tuesday, January 20, 2009 where Aretha Franklin performed decked out in a particular hat.
The general public and the media was abuzz about the hat. Thanks to BuzzFeed, the truly obsessed started editing pictures of the hat on themselves, their dogs, even the Capitol Building itself! And thus a new meme was born.
Do you understand memes yet? I’ll be putting out a continuation of this post soon-ish. I could have probably defined a meme and its potential applications for our clients in just one post, but it’s way more fun to show off pictures while I’m at it, right?