Facebook meets mobile marketing



Just read on Mashable  that Facebook has introduced a short code that allows people to become a “fan” of a company via text message.

With the iPhone it may be just as easy to go onto the Facebook application and become a fan that way. But let’s not forget that smartphones aren’t yet the majority, so this has potential for companies to pump up their userbase, incorporate a Facebook page call to action in their advertisements, etc.

Companies can ask people to text the name of their page (www.facebook.com/yourname) – to Facebook’s shortcode, 32665, to become fans. For instance, for Mashable (whose site is facebook.com/mashable) you would text “fan Mashable” to 32665 (which spells out ‘FBOOK’ on your phone) and you become a Mashable Facebook fan.

Pretty cool, huh? I think you have to do something the first time to verify you are the Facebook user…and T-Mobile is rumored not to work…


2 Responses

  1. I am just trying to picture what company or brand that I would be so passionate about that I would take the time to do this. Dunno. Trader Joe’s? In-n-Out? Super Shuttle? Very few.

  2. This is really interesting…especially since I’ve spent the past 2 weeks creating a Facebook page for client work. And I learned that Vanity URLs aren’t yet available for all pages – they’re given on a case by case basis. TechCrunch wrote a story on this: http://www.techcrunch.com/2009/03/12/facebook-getting-serious-about-vanity-urls/, but Facebook is still showing the same message about not being able to accommodate requests for vanity URLs (although Mike Arrington and Kevin Rose have them!!)

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