Twitter Search is one of the most critical tools in my research arsenal. At times, it’s much more useful than the mighty Google, especially when it comes to checking the pulse of a developing story or trend.
But it’s often difficult to wade through the deluge of tweets generated by a Twitter Search and make sense of the chatter.
That could be changing soon.
CNET’s Rafe Needleman, among others, recently spoke to Twitter’s Santosh Jayaram, the new VP of operations, and reported yesterday on two pending Twitter Search features that could make the tool much more useful:
…Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.
Twitter Search will also get a “reputation” ranking system soon, Jayaram told me. When you do a search on a “trending” topic–a topic that is so big it gets its own link in the Twitter.com sidebar–Twitter will take into account the reputation of the person who wrote each tweet and rank the search results in part based on that.
No word on when these new features will go live. In the meantime, this begs a few questions:
- When Twitter starts indexing URLs, how will Google respond?
- How will Twitter Search determine the “reputation” of a user? By their number of followers or retweets? Needleman reports the decision is still in the works, but it’ll be interesting to see if users find ways to game the system.
- Since Twitter plans to index links, will the new search also include a tool similar to Backtype Connect, which tracks the Twitter conversation around any given link? (A very useful tool for PR, by the way.)
What do you think? What will happen when Twitter Search goes 2.0?