New Facebook Fan Box Widget – brand engagement o-rama

Facebook just rolled out a Fan Box Widget. This is basically, as Facebook puts it, “to gain more fans and share your Facebook updates.”

All it takes is embedding the code on your site, so big companies or musicians or …. dog groomers could easily take advantage of this.

To me, this is Facebook’s response to the huge uptick of people and companies embedding their Twitter feed onto their sites. Companies like Zappos have made this a huge part of their community interaction and company transparency initiatives.

This should be a great way to easily create a gateway for brands to socialize with their audiences. Also, there’s a potential to include it or embed it with a product launch release/microsite and to drive fans of individual products (like a new handset, for instance). We at Harold’s Kids will experiment on how to get this going on our blog! To be continued . . .

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