An article in Fast Company, today explores the DNA of tweets that get retweeted based on the findings of Hubspot viral marketing scientist Dan Zarrella. The moral of the story is that the more the tweet focuses on you and your life, the less likely it is to be retweeted.
That doesn’t come as a huge surprise. I don’t think I’ve ever had someone RT my mundane musings. It would be odd for people to do so! Generally the use of slang and poor grammar make a tweet less retweet-worthy as well. An interesting finding was that the squeaky wheel does sometimes get the oil. That is, people who ask to be retweeted often get what they ask for.
(via Fast Company)
Here are the words you shouldn’t be tweeting if you want to go viral:
…..and…. you should tweet on Friday at 4pm, apparently. I suppose this is when the cubicle-bound masses mentally check out before they get going on their weekend plans.
May all your tweets be bountiful!
BY SHARON HOWELL
Filed under: public relations |