Within the last few weeks, there’s been some interesting study findings released that show how children, teens and young adults use media. In January, the Kaiser Family Foundation released findings about the daily media use of children and teenagers from ages 8 to 18 in its report Generation M2: Media in the Lives of 8- to 18-Year-Olds. Yesterday, the Pew Research Center released the findings of its study Social Media and Young Adults.
Kaiser Family Foundation’s research found that although young people spend an average of almost 8 hours per day using entertainment media, they are actually stuffing nearly 11 hours worth of media use into those 8 hours by “media multitasking,” or using more than one medium at a time. Other interesting tidbits:
- Social networking activities contribute to the increased media use.
- Top online activities include social networking, playing games, and video sites (e.g. YouTube).
- Nearly 75% of all 7th to 12th graders have a profile on a social networking site.
- Girls spend more time than boys using social networking sites, listening to music, and reading.
- Boys spend more time than girls playing console video games, computer games, and going to video websites.
- Mobile media is driving increased consumption.
Although the Kaiser Family Foundation’s findings apply to young adults up to the age of 18, we can learn additional insights from the Pew Research Center’s results, which detailed findings about individuals under and over 30. Some key highlights include:
- Teens and young adults are blogging less but using social networking more.
- Teens ages 12 to 17 do not use Twitter in large numbers, though Twitter is more popular with high school girls.
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