YouGov, an international market research firm, conducted a study in late July which polled 2100 Britons about their Internet dependency and came across some interesting findings.
- 76% say they cannot live without the Internet
- 44% say they feel confused and frustrated when they are unable to get online
- 17% say the longest they’ve been without Internet access is less than one day
- 47% say the Internet is more important to them than religion
- 20% say they pay more attention to the Internet than their partners
- 19% say they would spend more time on the Internet than with their family
- 17% say they miss the Internet more than their friends
Apparently, the YouGov study, conducted on behalf of UK web-based directory assistance service 118.com, was apparently done through an online survey. This would indicate the results were at least a little skewed, however, I can’t seem to find a link to the actual study in order to verify. Still, the results were shocking enough for YouGov to create a new term to describe the anxiety one feels when unable to connect to the Internet – “Discomgoogolation.” [Via Reuters UK, ShinyShiny]
In searching for a US-based study on roughly the same topic, I came across a WebMD article about Internet addicition. A US-based survey of 2513 adults conducted via phone found that 14% of adults in the U.S. had a hard time staying offline for 4 days in a row. While I couldn’t find any other comparable stats, it’d be interesting to see how the general US population ranks the importance Internet connectivity in their lives.
Please enjoy this rather fitting description of the hysteria that ensues when people are denied Internet access – compliments of South Park.
Vodpod videos no longer available.
The video above is all in good fun, but for sure consumers and news media have become dependent on the Internet as a source of information.
Posted by Cristina
Filed under: media, public relations | Tagged: Internet, media, southpark, technology | 1 Comment »