Posted on April 7, 2010 by mikepilarz
Brian Stelter has a great piece in the New York Times today on Conan O’Brien’s web strategy. I was particularly impressed with his approach to Facebook:
Mr. O’Brien, for instance, has almost a million fans amassed on the “I’m With Coco” Facebook group, which formed during his feud with NBC and is controlled by fans. Rather than fully taking over the group, as they considered doing, Mr. O’Brien’s employees simply keep in touch with the pages’ operators and occasionally add links. Still, Mr. O’Brien’s official Web site encourages visitors to become fans of the group. Sometimes, it seems, it is better to embrace an existing online audience than to try to create a new one.
Well said, Mr. Stelter. And well done, Coco. Giving up control is understandably an uncomfortable idea for a lot of brands. But the truth is that you never really had full control in the first place, so why not embrace and support the legions of fans who are already out there championing your cause?
– Mike Pilarz
Filed under: public relations | Tagged: facebook | 7 Comments »
Posted on February 12, 2010 by conniezheng
Since Google Buzz launched Feb. 9, it has garnered more than 9 million posts and comments, meaning there are over 160,000 posts and comments per hour. But is Google Buzz helpful? Here are some of my thoughts:
- Measurement: Outlets like TechCrunch and Mashable have added Google Buzz buttons, letting readers share stories to Buzz. What I’ve always liked about Mashable and TechCrunch is their Retweet button which displays the number of times the story has been retweeted. Similarly, what I particularly like about outlets tacking on Google Buzz buttons is that I can see how many times it’s been “buzzed,” enabling me to gauge how popular a story is.
- Privacy: Many publications have articles out already detailing the privacy concerns of Google Buzz. For instance, TechCrunch’s Erick Schonfeld detailed how he accidentally exposed MG Siegler’s private email address to the 231 people following Schonfeld who didn’t have Siegler in their contacts to begin with.
Some Interesting Articles:
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Posted on February 4, 2010 by conniezheng
Within the last few weeks, there’s been some interesting study findings released that show how children, teens and young adults use media. In January, the Kaiser Family Foundation released findings about the daily media use of children and teenagers from ages 8 to 18 in its report Generation M2: Media in the Lives of 8- to 18-Year-Olds. Yesterday, the Pew Research Center released the findings of its study Social Media and Young Adults.
Kaiser Family Foundation’s research found that although young people spend an average of almost 8 hours per day using entertainment media, they are actually stuffing nearly 11 hours worth of media use into those 8 hours by “media multitasking,” or using more than one medium at a time. Other interesting tidbits:
- Social networking activities contribute to the increased media use.
- Top online activities include social networking, playing games, and video sites (e.g. YouTube).
- Nearly 75% of all 7th to 12th graders have a profile on a social networking site.
- Girls spend more time than boys using social networking sites, listening to music, and reading.
- Boys spend more time than girls playing console video games, computer games, and going to video websites.
- Mobile media is driving increased consumption.
Although the Kaiser Family Foundation’s findings apply to young adults up to the age of 18, we can learn additional insights from the Pew Research Center’s results, which detailed findings about individuals under and over 30. Some key highlights include:
- Teens and young adults are blogging less but using social networking more.
- Teens ages 12 to 17 do not use Twitter in large numbers, though Twitter is more popular with high school girls.
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Posted on January 19, 2010 by sharih013
Rawwwr — Facebook Marketing Machine Reigns Supreme
Marketing Profs (gurus on all things marketing) just came out with a study, “The State of Social Media Marketing.” The study, of course, took a look at which social media machine reigns supreme. The key contenders: Facebook and Twitter.
The study hinted that Facebook may be a the queen bee marketing tool (over Twitter), simply because it’s stickier. Twitter faces out and Facebook faces in, targeting users who may spend more time seeing and reacting to companies’ marketing ploys. My personal experience tells me the same thing. Though my social media-crazed personality keeps me attuned to both platforms, Facebook sucks me in like a black hole…and I love every second of it.
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Posted on January 19, 2010 by Jes
In light of yesterday’s observance of the birth of MLK, wanted to share an interesting blog post in Vanity Fair that explores Twitter and the potential use cases by MLK and the civil rights movement.
“Instead of imagining Hypothetical King in 2010, I’m imagining a world in which today’s tools exist in King’s day. Specifically, I want to know what Dr. King would make of Twitter…”
Some interesting points (The more interesting points are raised at the bottom, if you want to skim):
“His popular legacy remains one of speeches, but he attended and organized meetings and direct-action campaigns… I imagine he would be frustrated by the passivity and false sense of action that Twitter can promote.
“More destructive than the mindlessness of some tweets, King would have problems with the way misinformation or incomplete information moves rapidly through the service and with how the movement’s message would be oversimplified or completely misinterpreted.”
Probably very true. Worth the read, if you have some time. Hope everyone enjoyed the long weekend.
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