The Bay Area – and San Francisco, specifically – is no stranger to high-tech movie production with the likes of LucasArts, Pixar and Dreamworks churning out feature films that use massive computing power and performance. But a new musuem opening in SF’s Presidio (where LucasArts currently resides) in October will offer a glimpse into cutting-edge movie-making of the past – via Walt Disney’s mastermind – before the PC was used in the process.
…we were introduced to innovations such as the 13-feet-highand the . The camera rises through two floors of the museum… Its use was perfected in , allowing several layers of artwork to be moved past a camera… giving a 3D effect and also allowing different parts of the picture to move in and out of focus. The optical printer takes two films and combines them, allowing real-life pictures to be merged with animation, such as in .
The FT also opines: “[The Museum] is likely to lead to a reassessment of [Walt Disney] as a great innovator and visionary than movie mogul.”
Here, here. Cool stuff. AND, seems like a huge opportunity for social media engagement. Whether Facebook applications and trivia or games, a Google Earth live tour of the museum, videos galore and Twitter updates on museum specials, guests, etc. (like the California Academy of Sciences in SF), this consumer-facing campaign could do very well. Will look forward to seeing what Disney rolls out as they get closer to launch!