Rawwwr — Facebook Marketing Machine Reigns Supreme
Marketing Profs (gurus on all things marketing) just came out with a study, “The State of Social Media Marketing.” The study, of course, took a look at which social media machine reigns supreme. The key contenders: Facebook and Twitter.
The study hinted that Facebook may be a the queen bee marketing tool (over Twitter), simply because it’s stickier. Twitter faces out and Facebook faces in, targeting users who may spend more time seeing and reacting to companies’ marketing ploys. My personal experience tells me the same thing. Though my social media-crazed personality keeps me attuned to both platforms, Facebook sucks me in like a black hole…and I love every second of it.
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