Three Things You Need to Know About Social Media Strategy

“Three Things You Need to Know About Social Media Strategy” is a Mashable article from this week, penned by B.L. Ochman – the newly appointed social media strategist and managing director of Proof Digital Media. Ochman is an established digital thought-leader, and is publisher of the blog What’s Next (Twitter: @whatsnext) and co-founder of pet site Pawfun.

In her article, Ochman cites the following critical points for successful social media strategies (check out the article for details and explanations):

1. Everyone must work together.
2. Top management must be on board.
3. Don’t expect overnight success.

New to social media campaigns? Ochman also provides recommendations on where to start, whether it’s for your client or your own company:

1. Turn the company newsletter into an internal blog and give all employees the ability to contribute.
2. Establish a social media policy for employee participation in social media on company time and beyond.
3. Let employees vote on the best ideas suggested by other employees.
4. Resolve to respond to customer service issues within three hours, via social media.

Ochman’s article is a worthwhile read, and we welcome her to the Burson-Marsteller family!

– Dave

TEDTalk: SixthSense Technology

The below TEDTalk video of Pattie Maes demonstrating new SixthSense technology still amazes me. There’s not much I can add that the video doesn’t capture. It will be very interesting to see how our future is shaped by technology and devices that are capable of pulling digital information directly from the physical world we live in.

Follow @tedtalks on Twitter.

– Dave