Memes are defined as a unit of pop culture. The term was first coined by a British scientist, RichardDawkins, to describe the evolution and spread of cultural ideas. Somewhere along the line, the term degenerated to describe LOLcats and Rickrolling.
The success and longevity of a meme depends upon how culturally relevant it is. Case in point, this past Sunday, MTV aired its annual Music Video Awards. As a big television event, the award show had lots of eyeballs on it, so when the unexpected happened, it did not take long for that moment to bear fruit to a new meme. During an acceptance speech by country/pop singer Taylor Swift, hip hop artist Kanye West grabbed the microphone from her hand to proclaim that Beyonce, who Taylor had beat out for the award, had “one of the best videos of all time.” (Video here) This opened the door for a brand new meme that caught on like wildfire yesterday.